Tuesday, January 30, 2007

Sweden says 'Ja' to Second Life

posted by Andy Leff
Move over, IKEA and meatballs! Sweden is staking another claim to fame by becoming the first country to establish an official embassy within Second Life.

This is ridiculous. Yet it's an excellent example of how far people and organizations are willing to push the envelope when it comes to social networking.

And going too far is arguably better than going nowhere at all. How does your business stack up in the social networking arena? Are you connected to other businesses in your space? Can your network-savvy customers find you? Moreover, can the right advertisers find you?

Ask these questions now, and you increase your chances of getting the right virtual passport for true social commerce.

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