Tuesday, February 27, 2007

Taxing YouTube

posted by Andy Leff
No, I'm not suggesting we place levies on YouTube (though it is as addictive as nicotine). I'm talking about the TurboTax Tax Rap contest, featuring Vanilla Ice.

This is a terrific example of business embracing viral videos. Granted, the rap is ridiculous, and Vanilla Ice is a no-talent hack, but numbers speak louder than opinions. This little ditty has generated nearly a million page views ... and the ticker's still counting.

Not too shabby for DIY tax and accounting software. The Turbo Tax takeaway: Integrating Web 2.0 media in appropriate, effective channels brings people and communities closer to the products and businesses they use. And that means more G's for companies.

Word to your motha.


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