Tuesday, June 12, 2007

Web 2.0 meets Darwinism

posted by Andy Leff
The jury’s in, folks -- Web 2.0 is not a fad.

More businesses are using new technologies such as blogs, podcasts, and social bookmarking to get out their message, and seeing powerful results.

That’s according to a recent poll conducted by NetBenefit. In it, 60 percent of respondents attending Internet World said Web 2.0 provides real value to their businesses.

What struck me most was that 83 percent of respondents saw Web 2.0 technologies as the Internet’s evolution, rather than a radical change in the way we use the Web. Think of it as the Web's progression from the Paleolithic to the Neolithic era.

This begs the question: Is Web 3.0 around the corner? I say yes. So keep your business walking upright by embracing social networking technologies now.

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